Key Email Engagement Tactics: Benchmarks and Trends

Experian's email marketing report has produced some surprising results. Some of the more interesting trends published by Marketing Profs include the fact that GIF animations in emails produced higher transaction-to-click rates, the use of symbols in subject lines increase open rates by up to 15%, and subject lines referencing Pinterest generated 11% higher open rates than bulk mailings. Read more

Facebook announces Graph Search

The internet is buzzing this morning over Facebook's newly unveiled Graph Search feature. Unlike Google, Graph Search isn't web search but rather indexes users' publicly available Facebook information to provide answers to precise queries. Read more

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