Can Burger King make the best of their Twitter troubles?

Burger King is trending on Twitter this morning, but not due to any of the company's own publicity efforts. The fast food chain's twitter account was hacked not long after 9:00 AM Pacific time, when the hackers changed the account name and avatar to McDonald's and began a stream of offensive tweets that lasted over an hour before the account was suspended. Read more

Advertising Age: What's a 'Like' Worth? Ask Facebook's Graph Search

Facebook's Graph Search creates real business value for likes and check-ins on the social media site, according to Clara Shih at Advertising Age. Graph Search provides results to users based on their friends' preferences, which is likely to carry significant weight with searchers as studies indicate that friends' endorsements are highly influential in decision making. Read more

Adweek Voice: One Screen to Rule Them All

TV viewing declined for the second year in a row, according to Adweek, but not because media viewership has decreased. Instead, consumers are shifting their attention to new technologies, with mobile rapidly becoming many peoples' primary screen. Read more

Google Adwords enhanced campaigns integrates PPC across device types

Google Adwords announced in a blog post today that it is rolling out enhanced campaigns to simplify ad distribution across multiple devices. As people increasingly search the web on devices other than desktop computers, factors like time of day, location, and device type are increasingly important in determining which ads to show, and to whom. Read more

"Transparency is the new black."

It's FFWD Advertising and Marketing Week in Toronto, and presenter Chuck Porter of ad agency CP+B says "transparency is the new black." Marketing Magazine reports that he told audiences today's consumers have "unbelievable marketing filters," and brands must be more honest to connect with them. Read more

With launch of new BlackBerry 10 devices, RIM reinvents itself

he big story online this morning is the launch of the new BlackBerry 10 line of smartphones. The topic is trending on Twitter, and blogs and news outlets are buzzing about the new features, the company's stock price, and whether or not the new phones will receive the app support they need to become an appealing choice for smartphone customers. Read more

Marketers must spend more seriously on social

Marketers have been warned to take social media more seriously and enforce higher standards of planning, strategy, and evaluation, according to a study reported by MarketingWeek. The Warc 'Seriously Social' report reviewed 800 award-winning campaigns and found that social campaigns were shorter, involved lower budgets, and were less likely to deliver quantified results. Read more

How to retain trust in your brand

The 2013 Edelman Trust Barometer was released this week. MarketingWeek reports that the global survey of consumer trust in institutions, industries, and leaders found trust in business is improving but remains fragile. Read more

Pages