eBay Enters the Ad Retargeting Marketplace

Not willing to let Amazon ascend the digital marketing hierarchy on its own, Adweek reports that e-commerce competitor eBay has entered the ad targeting game. eBay Marketplace sellers have long been able to promote their products to potential customers based on past purchase patterns, but eBay is now opening that capability up to other marketers as well. Read more

Canadians Love Online Video. Are They Watching Your Brand?

Canadians are the second largest consumers of online video after Britons, according to a comScore study reported by The Globe and Mail. The report found that we watch an average of 25 hours of online video per month via computers, connected TVs, and mobile devices, and that online video consumption continues to increase. Read more

eMarketer Ups Its Mobile Marketing Forecasts

On the 40th birthday of the cell phone today, Advertising Age reports that eMarketer has increased its 2013 mobile advertising forecasts. Web marketing dollars are transitioning from traditional desktop to mobile ads faster than analysts had initially expected, fuelled by Facebook and Twitter's entrance into the mobile advertising market this year. Read more

It's April 1st!

In today's internet news, Lululemon has released a line of leather yoga wear, YouTube is shutting down, and they're building a Ferris wheel in Stanley Park. Just kidding! Read more

Brands Turn Red for Marriage Equality

The internet is awash in red equals signs this week as the United States' Supreme Court hears two cases on same-sex marriage, and many brands have released variations on the image to show their support for marriage equality. Read more

Pull marketing beats advertising, says Forrester report

70% of consumers trust brand recommendations from friends, 46% trust reviews from other customers, and only 10% trust advertising, according to a new Forrester study reported by Mashable. As a result of their research, Forrester suggests companies make use of branded content and other "pull" marketing strategies rather than ads, sponsorships, and product placements. Read more

Klout for Business opens the door to new influencer insights

Klout announced today that it is making its social scoring data available to businesses, who already use the company's influence-tracking scores to find key players in their target markets. Klout for Business is an analytics dashboard which will help brands identify influencers who might amplify their marketing messages. Read more

Google not telling about Panda 25

We were surprised not to hear about the 25th Google Panda update on Friday, after Matt Cutts discussed it at SXSW earlier in the week. It turns out that the update likely landed after all, as Search Engine Land is reporting that Google has integrated Panda fully with their indexing process and will no longer confirm future updates. Read more

Twitter, Pinterest boost their analytics offerings

Social got more measurable for advertisers this week, with both Pinterest and Twitter announcing they are improving their analytics tools. Pinterest's updates will allow marketers to track what pins are clicked and repinned, and those with verified websites can track their site content on the social scrapbooking network. Meanwhile, Twitter improved its ad insights and now provides information about the interests of targeted segments as well as tweet engagement by secondary audiences. Read more

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