Canadian Sellers Must Catch Up With International e-Commerce

Canadian retailers who don't offer quality e-commerce shopping are losing out to US businesses with better online options and prices, says a recent report by Forrester Research. The Globe and Mail reports that the study, which surveyed 1,103 Canadian online shoppers, found 25 percent of Canadian online spending already goes to international sellers, and that number is likely to increase. Read more

Twitter Opens Self-Serve Ads to All Businesses

Twitter has opened its self-serve ads platform to all US users, it announced yesterday via its Advertising Blog. Businesses who previously had to request an invite to gain access to the promoted tweets platform can now simply sign up and go. In spite of the increase in advertisers that will surely result, Adweek reports that there will be no increase in the frequency of ads delivered to Twitter users. Read more

Marketers Not Optimizing Their Digital Efforts

53% of companies spend less than 5% of their marketing budgets on optimization and 86% spend less than 15%, according to the Adobe 2013 Digital Marketing Optimization Survey. Econsultancy reports the study received over 1,800 responses from digital marketers around the world and found that, while few marketers are focused on optimization, those who are reap the benefits. Read more

Consumers Want a Seamless Brand Experience

49% of consumers say the best improvement to their shopping experience would be better integration between in-store, online, and mobile, according to a study by Accenture reported by CMO.com . Consumers want a seamless experience across all channels including pricing, promotions, and inventory, but ..... Read more

New Mobile Privacy Tools Let Users Block Ads

Two companies are offering ways to opt-out of ads on your mobile device. Advertising Age reports that these tools from Evidon and Truste will enable you to disallow behaviorally targeted ads on your tablet or smartphone. These apps reflect a growing desire for user privacy on mobile devices, but present a challenge for the ad industry which wants to target audiences with the most relevant possible ads. Read more

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