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Crowdsource Ads using Instagram

Brands can now cost-effectively acquire ads using SnapMyAd, says an article by Mashable. Businesses that are on-board with SnapMyAd, a free iOS app, can trade discounted products or events to Instagram users for brand-centric photos. Read more

Bite Sized Videos – The New Marketing Frontier?

Photo sharing service Instagram announced last Thursday that it has added video functionality to its popular service. Though videos are limited to a maximum of 15 seconds in length, users need not download a separate app as the video function is integrated into the existing app. Instagram fans will no doubt welcome this new feature, and major brands have already jumped onto the news. Read more

CMOs Need Digital Focus

39% of CMOs say they are unprepared to meet their marketing objectives, according to a report from Accenture. Marketing Profs published an infographic of key stats from the report, including the fact that 1 in 5 CMOs is below average in quantifying return on investment and that only 7% feel they are leading edge in digital focus, despite 65% feeling digital is important throughout their companies. Read more

Email Marketing Delivers High Sales, ROI

Email is not dead. Although marketers sometimes forget about the original digital communications channel in favour of newer platforms, a new census from Econsultancy and Adestra found that 55% of companies attribute 10% or more of their sales to email marketing, while 66% say the channel delivers ..... Read more