P&G Gets Digital

Procter & Gamble Co. was recently reported for spending 35% of its massive marketing budget on digital. The global packaged-goods company spent up to $1.7 billion last year on digital ads, with a majority of its digital expenses in search, social, online video, and mobile advertising. Read more

Samsung Rolls Out a Smart Watch

Samsung will introduce a wristwatch-like device on September 4, according to Bloomberg. The watch, called Galaxy Gear, will allow users to make phone calls, surf the Internet, and manage emails. Read more

Digital Revolution for Social Good

Digital tools have been creating radical improvements in the non-profit world. Smart non-profit organizations are using digital tools to boost awareness, engagement, and fundraising. Here are four digital tools you should check out. Read more

5 Best Apps and Websites for Digital Marketers

It’s difficult to browse through the vast amount of apps and websites and find the appropriate tools that satisfy your personal and business needs. Here are 5 apps and websites that’ll boost convenience in your personal life and efficiency at your workplace. Read more

Pages