With the rise of digital media, brands can connect with consumers in ways beyond imaginable. Companies can now interact with clients overseas in real-time, sway consumer decisions with only 140 characters, and see how many supporters they have on this thing called Facebook. Here are the top 10 benefits of digital marketing over traditional media. Read more

Yesterday was BC’s first ever Social Entrepreneur Failure Wake hosted by SFU Radius and Vancity, celebrating the courage and determination of young social entrepreneurs. The event allowed 160 brilliant entrepreneurs and aspiring-entrepreneurs to share their stories on starting a social enterprise. Read more

After reading BC Business’s recent article “Starting Anew After Retirement” on the uprising and the financial hardship of senior entrepreneurship, I have come up with seven economical digital marketing tips that can help senior entrepreneurs grow in today’s environment. Read more

Big corporations are deploying systems that take advantage of Big Data and their goal is one-to-one marketing. Not only are they buying data to understand how to promote more effectively, they’re using the data they collect from customers to personalize marketing interactions. Read more

Very few businesses can survive these days without some sort of digital presence. The average Canadian spends over 40 hours a week online, doing everything from chatting on social media to reading articles that interest them, researching an upcoming purchase or finding a place to go for lunch. Business buyers are online, too. Read more

SXSW ended Sunday, bringing to a close two weeks’ coverage of celebrities, music, gadgets, and Grumpy Cat. It’s not all glitz, glam, and internet memes, though – there were plenty of sessions related to digital and social media marketing for business, even if they maybe weren’t as buzz-worthy. Here are some key insights B2B marketers can take away from this year’s conference. Read more

The digital landscape is constantly expanding and updating. As marketers it’s critical to keep up with trends in technology and consumer behavior. 2012 saw big changes in social media, mobile marketing, and analytics, just to name a few, and the pace isn’t slowing. Here are five digital marketing trends to keep an eye on for next year. Read more

In this challenging economy, how you promote and position your business will be key to your success. For many entrepreneurs who are looking to sell their products and services to a wider audience, a common question is should you start an offline or an online business, or both? Statistics show that 4 out of 5 businesses fail. This means that if you're going to succeed in business, you need to understand what your customers want by measuring how they respond to your products. Read more