Although digital marketing is playing a more prominent role in the communications mix, its purpose remains consistent: to showcase how a product can resolve a consumer’s problem. Read more

Digital marketing isn’t a tool merely used by B2C companies – they’re also leveraged by B2B businesses. With the radical change changes in the digital space, companies from all industries today are using digital media to accelerate their businesses growth. Read more

Advertisers and business analysts often battle over this topic: What’s more important? Creativity or data? To advertisers, creativity is the soul of marketing. It’s what drives marketers to come up with advertisements that capture consumers’ attention and make them love the brand. Read more

Young people are the future. They’re the ones who will create solutions to some of our world’s biggest problems, educate the next generation, and fuel our economy. That said, in order for them to become productive members of the society, they must equip themselves with proper knowledge and technical skills. Read more

In just a few weeks, we’ll enter the year of 2014. It’ll be a year full of innovative, disruptive developments as tech companies such as Twitter will come out with new advertising platforms while Apple will continue with their wearable devices. Read more

Welcome to the final article of our series about Ecommerce best practices for Christmas. In this week’s article about the Ecommerce best practices for Christmas, we will cover digital marketing recommendations that fall under the Engage section. Read more

With the holiday season just a few weeks away, many retailers are promoting their products or services vigorously to consumers. More and more brands are leveraging their online and mobile websites to lure and convert more shoppers. Read more

Jeff Bezos, CEO of Amazon, yesterday unraveled Amazon’s newest delivering service: Amazon Prime Air. This service will use drones, or octocopters, to deliver packages. Read more

With $2.16 billion in revenue in 2011, Zappos is a leading retailer in the online space. How did they do it? A combination of consumer-centrism and a healthy, disciplined work culture. Read more

At the age of 40, Pharrell Williams remains a star in the music world. Not only did he established major success in the music industry by earning 4 Grammy Awards, but has also excelled in other fields such as fashion, arts, and philanthropy. Read more