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How to Determine the Best Channels for Reaching Your Audience

Selecting suitable channels is a major challenge for brands today. Without leveraging effective digital channels, you may showcase display advertisements on forums that your audience doesn't visit or create social media sites that your customers don't use. This could cause you to waste a tremendous amount of ad dollars. Here are 3 ways to build your list of channels. Read more

3 Marketing Metrics You Need to Check More Often

One major benefit of digital marketing is its ability to let brands measure marketing performance precisely. Everyone monitors pageviews, percentage of new visitors versus return visitors, referring sites. Here are three metrics that you should monitor to acquire deeper insights. Read more

To Marketers Who Want to Start Their Digital Journey

Marketers today need to do more than buying media, writing newspaper advertisements, or creating direct mails; they’re growing social media communities, launching and managing pay-per-click campaigns, and running remarketing ads on Twitter. If your marketing program needs to enter the digital era, here are 4 tips to get you started. Read more

2 Major Signs that You Need an Integrated Digital Marketing Strategy

Digital marketing offers an array of advantages that traditional media doesn't. It enables companies to customize their advertisements for specific consumer groups, manage their ad expense based on their budget, and grow their own social communities. While digital marketing is highly beneficial to businesses, it's most effective when different digital marketing programs are integrated. Here are 2 signs that you need an integrated digital marketing strategy. Read more

3 Best Digital Marketing Practices in 2014

There has been an explosion of new channels in digital media which makes it challenging for companies who are trying to find the best mix of digital media channels to promote their brand. Although there are many options available, we recommend focusing on these three best practices in 2014 to help you achieve business goals. Read more

6 Kinds of Web Traffic that Every Company Should Maximize

According to the theory,F.R.Y. which stands for frequency, reach, and yield, there are only 3 ways to increase revenue. You have to either increase the frequency in which customers buy your products, increase your audience size, or increase the average purchase value. Audience size is particularly important because if you have a large audience, it makes a bigger difference when you increase purchase frequency or average purchase value. Read more

4 Shocking Predictions on the Future of Advertising

Yesterday, BCAMA held their advertising panel to discuss the future of advertising. The marketing organization invited seasoned advertising professionals from four large, reputable advertising agencies: DDB Canada, Rethink, Grey Vancouver, and St. Bernadine. Here are these panelists’ predictions on the future of advertising. Read more