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Outsource or In-House Digital Marketing: The Great Debate

I once attended a social media panel for the mining industry. Mining is a highly-regulated industry where every press release is scrutinized by the BC Securities Commission to ensure what’s written meets standards for disclosure. Given such rigorous oversight, the panelists said, even their tweets must be composed very carefully to avoid violation of standards. That was definitely a situation where it’s best to implement the social media part of their marketing strategy in-house rather than to outsource. Read more