When someone says your website needs updating, do you get all defensive? Sure it’s a few years old, you say. The look and style is a bit dated, but it’s doing the job. I don’t need to spend money just to make some web designer happy. Read more

Here's how agile, data-driven marketing reduces risk. Read more

You guessed it right - approximately 7 out of 10 small and medium-sized business (SMBs) believe increasing sales is the most important digital marketing goal, according to a 2013 study by Vocus and Inc. Magazine. These SMBs believe that “without real traffic, and ultimately, profit, there is minimal or no value in digital marketing”. Read more

I once attended a social media panel for the mining industry. Mining is a highly-regulated industry where every press release is scrutinized by the BC Securities Commission to ensure what’s written meets standards for disclosure. Given such rigorous oversight, the panelists said, even their tweets must be composed very carefully to avoid violation of standards. That was definitely a situation where it’s best to implement the social media part of their marketing strategy in-house rather than to outsource. Read more