Smartt has helped leading Canadian companies create effective B2B digital marketing plans, from product launches to lead generation campaigns. There are obvious benefits to digital marketing , such as lower cost to reach larger audiences. There are also some significant reasons which may not be ..... Read more

Digital marketing continues to evolve as data, social media, video, and mobile technologies converge. Following SMARTT’s principle of providing the right solutions with the right timing , here are five current digital marketing trends that will impact the bottom line of your 2018 digital ..... Read more

Two days ago, Facebook announced an update to the Messenger platform on their blog . As much as this update adds some value to the customer, it is a much bigger deal for the marketers. We will discuss the extended functionality below. Facebook Messenger as the New Ad Platform Recently, Facebook has ..... Read more

As experts in B2B Marketing, Smartt is often asked by leading B2B companies and business professionals how to simplify or refine the value proposition presented in their marketing collaterals. They understand that even if their products or services truly do deliver exception value, they will not ..... Read more

The car dealership industry is highly competitive. Each segment of market is saturated with numerous reputable global brands. Car dealerships under the same brand also compete against each other, often in close proximity. To help your car dealership to cut through the clutter and outperform, here ..... Read more

Smartt has helped leading Canadian companies create effective B2B digital marketing plans, from product launches to lead generation campaigns. There are some obvious benefits to digital marketing, such as lower cost to reach larger audiences. There are some reasons why digital is a must-do for B2B ..... Read more

Smartt has helped leading Canadian B2B companies execute digital marketing roadmaps that led to measurable sales improvements. Here are our top 12 real-world tested strategies we believe every B2B marketer should be using: Create targeted content based on the buying journey. The B2B buying cycle is ..... Read more

The Users Flow report is a visual graph of the paths web visitors go through on your website - from the source to the exit pages. (Source: Google) Here’s how you can use Users Flow to improve your website performance: Assess the quality of your search traffic The Users Flow report is helpful ..... Read more

Top technology and industrial sector recruiter Barbara Ashton of Ashton & Associates Recruiting chats about what marketing managers need to do to create team they need for successful digital marketing. Read more