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Throw Out That Old-Style Press Release!

Remember those guidelines for writing press releases? Start with the most essential information in the lead paragraph: the who, what, when, where and how of why this is a newsworthy announcement. Then move on to information that substantiates the lead paragraph. Read more

How to Create an Effective E-Mail Newsletter

You’re set up with a MailChimp account. You have a template designed. You have a mailing list in place. You’re ready to begin your newsletter campaign. Now what? E-newsletters are still the Internet’s best tool for supplementing a website. But to convert your contact list into customers you can engage with, you need an effective newsletter. Read more