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Just like in Universal Analytics (UA), Google Analytics allows for filters to be set up to include or exclude data based on your specific parameters. As with UA, GA4 filters are evaluated from the point of creation forward without affecting historical data.

If you are new to Google Analytics 4 (GA4), you may have noticed that your metrics look somewhat different between your old Universal Analytics (UA) and your new GA4 account. Here’s a quick overview to get you prepared for the changes, so you don’t get caught off guard!

One of the cardinal rules of Web analytics is to always compare between dimensions and between timeframes. For example, at Smartt, we always compare traffic month over month and year over year to identify potential actionable insights.

In an update rolling out on 6th July, Google addresses a limitation of Google Analytics 4 (GA4) properties by making it compatible with Search Console.

"Uptime" and "Availability", two common IT terms Uptime and availability, the two most often referred to terms in conveying the reliable of an IT service.  Service providers often boost their service uptime in 99.99% (four-9s), 99.999% (five-9s) or even

On July 14, 2020, Microsoft

We’ve got some amazing news! Effective January 1st, 2022, Rent-A-Nerd will be merging with Sma

On-site IT service allows IT workers to better understand the organization they’re working for. This allows them to be more proactive and to make suggestions on how to better use technology for your organization.

Why do MSPs push “fixed monthly rates”? Simply, because it makes them more money. It’s all about maximizing monthly reoccurring revenue (MRR) for many IT companies; that is, how much money they can squeeze out of their customers each month.