Digital Strategist
Type
Full-Time
Location
Burnaby
Wanted
A positive and business-minded team member who loves digital marketing, technology, and creating business value for internal and external clients. Someone who can develop a digital marketing strategy - then drive and measure the results.
Key Responsibilities
Industry Trends, Research & Objectives Definition
- Understand key trends in consumer engagement campaigns online and offline, and provide expert guidance internally and to Smartt’s Clients
- Understand and constantly be up on latest technologies/sites that can help deliver best in practice results for clients
- Help guide clients define needs and potential solutions
- Lead the design of insight driven digital strategies from opportunity identification through to experience definition.
- Develop and oversee metrics to evaluate digital engagement programs for quality and effectiveness
- Help define scope and recommended approach for small to medium sized clients
Audits & Analysis
- Provide actionable insights based on clients analytics information
- Analyze client’s digital market problems and come up with solutions
- Diagnose website, traffic, and conversion problems
Market Research
- Create and market research plans for clients
- Perform primary research for clients
- Perform secondary research for clients
- Create market research report for clients
Strategy Creation & Account Planning
- Provide P.A.C.E. recommendations
- Create digital roadmap strategy document based on P.A.C.E. recommendations
- Create Creative Briefs
- Assist in preparing client proposals, roadmaps, and plans
- Update Sharepoint with critical project and communication files
Client Training and Education
- Run client workshops based on Smartt methodology
New Business & Presentations
- As appropriate, play an active role in new client acquisition and new business presentations
- Help structure recommendations to senior client leadership
- Present recommendations to senior client leadership for approval
- Actively seek additional projects/new business from client contacts, working with the New Business Developer
- Represent agency at industry, networking, and communication functions.
Client Activities & Project Management
- Play an advisory role on client engagements, serving as a digital strategy advisor to both account leads (internal) and clients (external)
- Assist in SEO, PPC, Social, and Analytics tasks as required
- Ensure successful project handoff and work is appropriately positioned for long-term success
Education Level
Bachelor's degree
Compensation
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$55,000 - $75,000 per year depending on experience
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Additional bonus based on performance
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Benefit includes Extended health and dental as well as long term disability and life insurance
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Free internet connection at home
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15 paid vacation days per year
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Unparalleled growth opportunities
About You
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Bachelor's Degree
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2 years of experience in digital marketing or strategic marketing consulting across multiple industries
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In-depth knowledge of at least 3 integrated marketing and digital disciplines (Interaction Design, Copywriting, Search Engine Optimization, Search Engine Marketing, Social Media, Web Analytics, Conversion Testing, E-Mail Marketing, and so on)
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Experience in creating digital roadmaps and business results in the manufacturing, printing, and healthcare industries
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Bilingual (English and French) is an asset
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Strong passion for, and knowledge of, digital ,marketing, technology, emerging media, and the Internet
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Excellent writing skills to create professional documents
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Ability to work under pressure and with limited direction, at peak performance
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Exceptional team player with the confidence and integrity to earn client and internal team confidence quickly
Annual Salary
$55,000 - $75,000
Years of Experience
2 years of experience in digital marketing or strategic marketing consulting across multiple industries