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New Frontier for Facebook Mobile Ads

At the Cannes Lion festival in June, Facebook announced that the company is developing a new option for its mobile advertising platform. This feature will allow brands to create a richer user experience as well as encourage interaction by allowing the user to change the visual presentation of the ads. Read more
Content marketing

Marketing to Generation Z

Understanding your audience is a critical requirement in developing marketing content. Here are three ways B2C marketers can cut through the clutter and resonate with Generation Z consumers. Read more
Search engine optimization

Top SEO Factors 2015 Revealed

Earlier this week, Search Engine Land published an updated version of its popular Periodic Table of SEO Success Factors. They identified several variables that it believes are predictors of success in search engine optimization. Read more

Bite Sized Videos – The New Marketing Frontier?

Photo sharing service Instagram announced last Thursday that it has added video functionality to its popular service. Though videos are limited to a maximum of 15 seconds in length, users need not download a separate app as the video function is integrated into the existing app. Instagram fans will no doubt welcome this new feature, and major brands have already jumped onto the news. Read more