Revealing the Increasing Impact of Tweets on Search Engine Success

by Winnie Tsang / 15 Jul 2015 / Search Engine Optimization, Social Media

On May 19th, Twitter granted Google access to its data stream, a move that allows Google to index tweets without having to crawl Twitter’s website. The direct result of this shift is that users will now see more tweets in Google search results. Read more

New Frontier for Facebook Mobile Ads

by Winnie Tsang / 06 Jul 2015 / Social Media

At the Cannes Lion festival in June, Facebook announced that the company is developing a new option for its mobile advertising platform. This feature will allow brands to create a richer user experience as well as encourage interaction by allowing the user to change the visual presentation of the ads. Read more

Marketing to Generation Z

by Winnie Tsang / 17 Jun 2015 / Content Marketing

Understanding your audience is a critical requirement in developing marketing content. Here are three ways B2C marketers can cut through the clutter and resonate with Generation Z consumers. Read more

Top SEO Factors 2015 Revealed

by Winnie Tsang / 04 Jun 2015 / Search Engine Optimization

Earlier this week, Search Engine Land published an updated version of its popular Periodic Table of SEO Success Factors. They identified several variables that it believes are predictors of success in search engine optimization. Read more

Integrate Email Marketing with WordPress to Get More Subscribers

by Winnie Tsang / 27 May 2015 / Web Design, Web Development

Whether you are promoting a new product or service or releasing the latest news about your company, using a subscriber list is an efficient and cost-effective way to disseminate your message to a large audience. To develop or expand your email list, consider integrating an email marketing service with your WordPress website. Read more

Not Your Average Accessory – What Google Glass Can Do for Your Business

by Winnie Tsang / 19 Jul 2013 / Marketing News

News about Google’s breakthrough innovation, Google Glass, has been rumbling throughout the tech community since 2012. Read more

Bite Sized Videos – The New Marketing Frontier?

by Winnie Tsang / 25 Jun 2013 / Marketing News

Photo sharing service Instagram announced last Thursday that it has added video functionality to its popular service. Though videos are limited to a maximum of 15 seconds in length, users need not download a separate app as the video function is integrated into the existing app. Instagram fans will no doubt welcome this new feature, and major brands have already jumped onto the news. Read more

Facebook Pulls a Twitter, Launches Hashtags

by Winnie Tsang / 19 Jun 2013 / Marketing News

Facebook announced on June 12th that it has implemented hashtag functionality to enhance engagement in conversations as well as to facilitate information sharing. Read more