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Would You Use Facebook Targeted Advertising?

Facebook has recently released a video on the different factors Facebook considers when displaying ads to users. In the video, Jake Brill, Product Manager at Facebook, says that Facebook displays ads to people who would most likely be interested in the promoted product or service based on their city, age, pages they like, and stories they’ve previously clicked. However, the audience can make adjustments to the types of ads they see by clicking on the right corner of the ad, which opens a drop-down button, and click on ‘Why am I seeing this ad?’ to update their preferences. Read more

Recap of 2014 BCAMA Vision Conference

BCAMA yesterday held its 2014 Vision conference. The event brought together local marketing professionals from an array of organizations such as Invoke Media, Canadian Cancer Society, and Ipsos. It gave attendees an opportunity to learn about IBM’s innovative cognitive technology, Watson, and how gamification can improve customer engagement. Read more