A content audit is a major part of the P.A.C.E. digital marketing audit which helps you determine whether your content is optimized for search engine and aligned with your messaging and marketing goals. Here are eight analyses you must perform if you want to do your own content audit (related ..... Read more

Google Analytics is an effective tool for generating valuable visitor data and providing information that helps you create actionable steps to improve digital marketing performance. When it comes to improving your SEO results, it’s important to understand visitor behavior: how customers find ..... Read more

With Pinterest becoming the third most popular network in the U.S. as of 2012, more companies are using the visual-discovery social network to reach consumers and improve business performance. To help companies use Pinterest more effectively to increase brand exposure and revenue, I’ve suggested five best practices you should follow. Read more

Learn about the impact of social media and mobile device in this year's Black Friday and Cyber Monday in this week's Top 10 Digital Marketing News. Twitter plans to collect data on the apps you’ve downloaded to serve more targeted ads The State Of Digital Marketing In 2015 Quality ..... Read more

Remarketing is an AdWords feature which lets you show ads to visitor who have previously visited your website. A major benefit of remarketing is that by engaging with users who have previously visited your website, you can encourage them to revisit your website and perform a specific action such as completing a purchase or checking out a newly released product. This engagement will help you improve client acquisition and sales. Read more

The buying cycle is the process that consumers go through when making a purchase. During the buying cycle, consumers go through five stages and consider different buying needs at each stage. The five stages and related needs are: Awareness: Customer becomes aware of their needs or problems. Search ..... Read more

This week, we had the pleasure to interview Amber Armstrong, Program Director of Social Business at IBM, to gain her insights on the ever-changing world of social media marketing Read more

Snapchat's new ad feature, Facebook's further reduction in brands' organic reach, and Chinese company buying Canada's Cossette are just a few of this week's top 10 digital marketing news. Read more

Search engine optimization (SEO) is an important component in the P.A.C.E. (Promote, Analyze, Convert, Engage) framework, an integrated digital marketing methodology. SEO is used to help a brand increase online awareness (or promote itself) and attract qualified prospects by ranking high on search results for relevant keywords. Read more

Rebecca Berger leads the Innovation and Marketing Optimization team at Coastal.com. Just finishing her ninth year with Coastal.com, she's been a key player in building the world’s largest online optical retailer. This week, we had the wonderful opportunity to ask Rebecca to share her knowledge on the world of eCommerce and marketing. Read more