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8 Analyses You Should Perform in a Content Audit

A content audit is a major part of the P.A.C.E. digital marketing audit which helps you determine whether your content is optimized for search engine and aligned with your messaging and marketing goals. Here are eight analyses you must perform if you want to do your own content audit (related ..... Read more

4 Ways to Leverage Google Analytics to Improve SEO

Google Analytics is an effective tool for generating valuable visitor data and providing information that helps you create actionable steps to improve digital marketing performance. When it comes to improving your SEO results, it’s important to understand visitor behavior: how customers find ..... Read more

5 AdWords Remarketing Campaigns Every Retailer Should Implement

Remarketing is an AdWords feature which lets you show ads to visitor who have previously visited your website. A major benefit of remarketing is that by engaging with users who have previously visited your website, you can encourage them to revisit your website and perform a specific action such as completing a purchase or checking out a newly released product. This engagement will help you improve client acquisition and sales. Read more

SEO Audits: 8 Crucial Components You Must Consider

Search engine optimization (SEO) is an important component in the P.A.C.E. (Promote, Analyze, Convert, Engage) framework, an integrated digital marketing methodology. SEO is used to help a brand increase online awareness (or promote itself) and attract qualified prospects by ranking high on search results for relevant keywords. Read more

Digital Marketing Interview Series with the Senior Manager of Innovation & Marketing Optimization at

Rebecca Berger leads the Innovation and Marketing Optimization team at Just finishing her ninth year with, she's been a key player in building the world’s largest online optical retailer. This week, we had the wonderful opportunity to ask Rebecca to share her knowledge on the world of eCommerce and marketing. Read more