Attention: Please update your web browser to Chrome, Firefox, Safari, etc to properly view this page.

Why You Should Advertise on iOS Rather Than on Android

Facebook ads on iOS are astronomically more profitable than on Android devices, accord to Nanigans’ research. The study examined 200 billion Facebook ads and found Facebook ads on iOS to be 1,790% more lucrative than on Android-powered smartphones and tablets. Moreover, iOS-based Facebook ads receive better click-through rates. Read more

How To Write Online Ads That Sell

“A good advertisement is one which sells the product without drawing attention to itself” – David Ogilvy. Although advertisers understand the importance of adverts that seamlessly sell, many often face writer’s block when writing these ads. Here are 5 tips that can help marketers create ads that push your consumers across the sales funnel. Read more

How Digital Marketers Can Stay Relevant

Digital marketers are not as proficient and confident as they seem. According to Adobe’s recent research, many digital marketers lack confidence in their own digital abilities as well as their company’s marketing programs. Only 48% of business professionals who consider themselves digital marketers believe they’re proficient in their field. Read more
Charity:water logo

What Marketers Can Learn From Charity:Water CEO Scott Harrison

Digital marketers are not as proficient and confident as they seem. According to Adobe’s recent research, many digital marketers lack confidence in their own digital abilities as well as their company’s marketing programs. Only 48% of business professionals who consider themselves digital marketers believe they’re proficient in their field. Read more
Facebook logo

How Facebook's Interest-based Ads Impact Remarketing Advertising

Facebook today modified its Custom Audiences feature to allow businesses to target consumers who have recently visited their websites or downloaded their mobile applications. For example, if you’re a bike shop and a visitor leaves your website after assembling a bike, you can showcase ads on his or her newsfeed to encourage him or her to continue the assembly. Read more

To Brands That Want to Write a Killer Headline

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." – David Ogilvy. The headline is arguably the most important aspect of your ad copy. Without an effective headline, you will not be able to effectively deliver your message to your audience, let alone selling your products or services. In order for your headline to be effective, it should achieve these four goals. Read more

Why Your Business Needs to Use Responsive Web Design

Today, when consumers can’t find what they want on your website easily through their beloved smartphones, they’ll abandon you immediately. They’ll instead find a more user-friendly website that enables them to purchase their desired products or services conveniently. The easiest way to create a mobile-friendly webpage is to use responsive web design. Read more

Pages