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The Secret Of Writing Effective Online Ads

Creating effective advertisements remain vital in today’s marketing world. Whether it's writing an intriguing Adwords ad copy or compelling Facebook advert, formulating powerful ads continues to be one of the most useful approaches in gaining consumer attraction. Read more

Burn Down Your Workstation, Coworking Is Here To Stay

On a freezing, dark October evening, The Hive hosted a warm, welcoming event to kick off another busy season at their Vancouver-based co-working space. The event was filled with young, aspiring entrepreneurs, techies, and local professionals. The event also gave different professionals an opportunity to discuss the fluctuating trends in global business, share brilliant ideas, and ultimately, celebrate the rise of this co-working community. Read more
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How Marketers Can Leverage Twitter's Growing Popularity

BBC Global News is now partnering with Twitter Amplify, a video promotion tool. This partnership will allow BBC Global News to showcase short-form videos called “#BBCTrending” on Twitter streams. The videos will provide BBC’s 4.8 million Twitter followers with inside stories on trending news on social media that day. Read more

What Businesses Have In Common With Charities (And What It Means For Revenue Growth)

“The best way to find yourself is to lose yourself in the service of others” – Mahatma Gandhi. Businesses have a lot in common with non-profit organizations. Both types of organizations need a solid team of experts, a sustainable business model, and more important, revenue. Here are 4 similarities that businesses have in common with charities: Read more
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How Advertisers Can Take Advantage Of Instagram On Windows Phone

Instagram is officially coming to Windows Phone. Instagram co-founder and CEO Kevin Systrom says he’s excited to see the Window Phone community utilize the photography application to capture and share astonishing images in the coming weeks. For other application developers, this roll out implies one thing: Windows Phone is gaining importance - so important that Instagram, one of the world’s most popular apps, is now joining the Windows Phone space. Read more
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What Second Cup's Expansion Plans Mean For Other Canadian Companies

Second Cup, Canada’s very own coffee shop, is now tapping into Middle East for growth. The company opened its first café in Islamabad and Pakistan in June with plans to open 20 more in the next 3 to 5 years. This will help Second Cup shift away from the Canadian premium-coffee sector that’s dominated by Starbucks and enter a market that its Seattle-based rival will have difficulty following. Read more