In addition to using online paid advertising programs such as running Facebook or Google AdWords search campaigns to gain brand visibility, PR is an effective marketing approach to reach more prospects and convert sales. Here are three simple PR tactics you should use: Seek online endorsements from ..... Read more

Traditional PR tactics still apply in a digital world because they help companies gain online exposure and promote newly developed products, and earn backlinks. Here are five approaches for creating PR opportunities: Host a conference or event This is one of the oldest tricks in the book. ..... Read more

According to the recently published Mobile Audience Insights Report, 54% of consumers "shopped on a mobile device over a laptop before making a purchase" and 34% "preferred to use a smartphone over a tablet or laptop" in 2014. The report also showed that in-store visits ..... Read more

A recent study shows that 89% of marketers have problems with analyzing performance from cross-channel marketing. The main causes for this problem are: • Siloing of departments • Lack of linkage between different technologies • Lack of adequate technical tools (Source: Marketing Land ..... Read more

Facebook today rolled out Instant Article , a new format that lets publishers create articles that load natively within Facebook's iPhone app instead of sending users off to the Web. In this first release, Instant Article is available only for iPhone. Here’s how the new platform will ..... Read more

Earlier last year, Facebook launched Audience Network , an ad network that lets advertisers show ads on mobile apps through Facebook's ad platform. One of the top features that Audience Network offers is Native Ads . With Native Ads, you can customize the design, look, feel, size and location ( ..... Read more

Learning from expert content writers is one of the best ways to improve your content marketing skills and knowledge. Here are eight blogs you should follow to learn about the latest news, best practices, and tools in content marketing: Content Marketing Institute The name of the website says it all ..... Read more

Tired of writing the same type of articles such as The 5 Best Ways … or Why You Should ... over and over again? Here are five tools you can use to spice up your content: Meme Generator A meme is a cultural item in the form of an image, video, phrase, etc., that is spread via the Internet and ..... Read more

WordPress is the world’s most popular content management system (CMS). The wide availability of WordPress tools and plugins has made it easy for WordPress marketers to perform SEO, content marketing, and other digital marketing activities using this CMS. To help marketers improve their ..... Read more

Analyzing website data is a major part of a digital marketer’s daily job. Digital marketers have to keep track of visitors’ on-page behaviors, goal conversion, and path flows so they can identify opportunities to improve their website performance. As part of a comprehensive data ..... Read more