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Sniply: Links with Benefits

We all use link shortening tools such as Bit.ly and Owl.ly. They’re great for sharing web pages and articles with our online community. But for business users, reducing character count is the only benefit. If you’re sharing an article that’s relevant to your industry but which ..... Read more

Are You Making These B2B Digital Marketing Mistakes?

Smartt has helped many leading Canadian B2B companies evaluate their digital marketing strategies. Here are some of the common mistakes we have seen B2B companies make: Thinking that digital marketing is not important Many B2B companies still think they only need to rely on distribution partners ..... Read more

5 Tools to Help Identify Your Top Influencers

In a previous blog post, we discussed why it’s important to identify and target your influencers rather than do social media blasts to everyone who follows you. Here are some popular tools that you can test to help you reduce some of the work of identifying influencers. Read more

How to Identify Your Social Media Influencers

Let me put you out of your misery right now. There is no one magic tool that will search out the individuals who are passionate about your brand, who are willing to write about you and promote you, and who have their own network of influential business and social connections. Yet it’s clear that if you want your social media outreach efforts to have a positive business impact, you need to tap into these people and their network. Read more

Do It with One Hand: Mobile Friendly Web Design

In Part 1 of this series on Mobile-Friendly Web Design, we discussed the different approaches available for making your website mobile-friendly. Regardless of which route you take or whether you decide to optimize a mobile website for iPhones, Blackberries, or basic Smartphones, here are some design and planning guidelines essential to all of those options. Read more

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