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Stay on Top of Negative Keywords

If you’re new to Adwords, you’re probably concerned about getting the right keywords set for your campaign – what are the most likely keywords a customer might type in to find your type of product or service? While you’re thinking about the right keywords, also think about the wrong keywords, the negative keywords. Read more

Does Your Bounce Rate Suck? Segment and See

Ah, the mysterious Bounce Rate. Here’s the official definition from Google Analytics: Bounce rate is the percentage of visits that go only one page before exiting a site. In other words, the percentage of visitors who came, looked at one page, and left. Read more

Don’t Just Blog – Guest Blog!

Blogging on your own website is essential. But for an extra boost to your traffic and credibility, try guest blogging. When you guest blog, you are hitching your wagon to a star, to someone else whose blog is more famous than yours. And typically when you guest blog, you have the opportunity to add ..... Read more

The 20-20-60 SEO Rule

We just can’t explain this often enough: SEO does not stand still. The rules keep changing. The goal of Google, Bing and other search engines is to deliver users the most useful and relevant results; by doing this, they also deliver better value to advertisers. Read more

CTA Design: Go Beyond the Button

Marketing departments run campaigns that focus on getting qualified traffic to their websites. They follow up with good content to engage the visitor and social media to keeps the contact and conversation going. But what about the call-to-action? Read more

How to Deal with 3 Major Shifts in Content Marketing

Content marketing just keeps getting more important. In the beginning, it was because fresh content helped visitor engagement and increased SEO rankings. It was all about writing good content with lots of relevant keywords. Now that content marketing is well and truly entrenched as a cornerstone of digital marketing plans, the bar is moving up. Read more

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