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Why Mobile Visitors are Different

Mobile users represent an increasingly important customer segment. Understanding that they behave in distinctly different ways than desktop users is the first step to developing an effective search marketing strategy for mobile. Read more

Facebook Adds Call-to-Action Button

The new Facebook CTA feature makes it easier to create a CTA while maintaining a clean look. With only one CTA button allowed on the banner, businesses will need to decide on which CTA matters the most. Read more

The Checklist You Must Use to Create an Effective Home Page

Now that business websites are as common as business cards, you’d think that every website would follow web design best practices. Yet a quick and random survey proves that many companies have been getting by with the same website for 10 years. Websites, search engines, and very importantly, user expectations have evolved, and companies who put off updating their online presence are losing out on opportunities to improve their SEO, conversion, and user engagement. Many best practices now take place under the hood. Read more

Outsource or In-House Digital Marketing: The Great Debate

I once attended a social media panel for the mining industry. Mining is a highly-regulated industry where every press release is scrutinized by the BC Securities Commission to ensure what’s written meets standards for disclosure. Given such rigorous oversight, the panelists said, even their tweets must be composed very carefully to avoid violation of standards. That was definitely a situation where it’s best to implement the social media part of their marketing strategy in-house rather than to outsource. Read more

How SMB Marketing Managers can Exploit the Shocking Gap in Mobile Local Search

As smartphones get smarter and data packages more affordable, we’re also using our mobile phones more to search online. In fact, BIA/Kelsey, a research and consulting firm predicts that mobile search queries will overtake desktop queries by 2015. Hand-in-hand with this are statistics from Telmetrix that show 60% of mobile searchers expect the businesses that come up in search results to be within walking or a short driving distance. Read more