The default site administration interface for Drupal is complicated. Drupal is designed to be developer and enterprise-oriented, and requires a longer learning curve from both users and admins . While out-of-the-box Drupal can be intimidating, there are many contributed modules that provide options ..... Read more

One of the big reasons why companies pick Drupal is because it’s designed to handle large amounts of web traffic. Drupal 7 put a lot of effort into improving scalability and performance, but as always: it depends. It depends on your website and the type of traffic you handle. It depends on ..... Read more

Network availability – and Internet availability in particular– is critical to any business today. A global economy means that even after official opening hours, many employees are still working shifts or staying on the job to cover different time zones. It doesn’t take much to ..... Read more

Marketing is getting more and more technical and websites are no exception. The website has become the hub of a company’s digital marketing activities and as a result, small to medium-sized businesses (SMB) can no longer get by with a ‘brochure’ website. They need to build a web ..... Read more

The digital marketing landscape is crushingly complex, even for large enterprises. The industry is short on technical marketing talent. Marketing executives are having a hard time building in-house teams with the right skills. At small and medium-sized businesses (SMBs), options are even more ..... Read more

Facebook has just announced Facebook at Work. It has all the same features you’re used to, except that: • Your company has to sign up to give everyone access • Instead of family and friends, your colleagues are your ‘friends’ • The background color is different ( ..... Read more

In 2014, at least three surveys stated that email marketing was the most effective digital marketing tactic. Ascend2, Gigaom Research, and eConsultancy all produced similar findings. It’s not as glamorous as social media or as tech-sexy as search marketing, but the Inbox delivers results. Read more

At the 2015 Consumer Electronics Show (Jan. 6 – 9), marketing professionals took note when General Motors announced “ AtYourService ”, an eCommerce addition to its OnStar in-vehicle services. GM has rolled out this new offering in partnership with retailers such as Dunkin’ ..... Read more

When you log into Twitter, the "While You Were Away" feature will present a timeline pinned to the top of your Twitter feed which gives you the “best” tweets since the last time you opened Twitter. Read more

This blog is about something really simple. Yet it’s a mistake we see over and over when we perform digital marketing audits to help clients understand how they can create pages for better SEO. I’m talking about internal links in content . Yes, those simple text hyperlinks in copy that ..... Read more