SmarttNet cooks up Internet marketing menu at Canadian Coffee and Tea show

For immediate release Oct. 22, 2009

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This year’s Canadian Coffee and Tea Show featured the industry’s finest coffee beans, roasters, chocolatiers, shortbread cookie makers and, to top off the effect, a growing IT company called SmarttNet, sampling their ‘good taste’ Web site designs and Internet marketing tools.

“We realized that going to the Coffee and Tea Show was one of the best decisions we could make,” says Joyce, a marketer with SmarttNet.  “There is a huge untapped market for good marketing techniques to help boost coffee sales, and we were happy to create a product for this niche.”

Leading up to the show, SmarttNet’s Internet marketing team produced special coffee-industry-related brochures and marketing kits, designed to give tips to business owners and to show that making the right moves on the Internet can make a huge difference in customer loyalty and return rates.

“We knew we had to capture this audience in a special way, and so we went with the principle that we founded our department on: to give free advice and let our products, and our people, speak for themselves,” explains Martin Wong, Chief Marketing Officer at SmarttNet.

SmarttNet’s team also used the opportunity for intense networking and friend-making.

“We had so much fun meeting all these people in this industry.  They are all so passionate and welcomed our introductions so warmly,” says Joyce.  “Of course, we got to sample lots of goodies too!”

The Canadian Coffee and Tea Show also featured the Canadian Barista Championships, of which a Café Artegiano barista was proven the country’s best barista of the year.

And, there was one ‘bond’ the SmarttNet team felt with the industry:

“We love giving out bags of tea because our name ‘Smartt’ is spelled with two ‘Ts’, so we like to play on that,” remarks Joyce.

For more information, contact joyce@smartt.com or call 604 630 7579.

SmarttNet reaches ‘close-to-home’ businesses at Burnaby Tradeshow

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For immediate release May 21, 2009

Since SmarttNet joined the Burnaby Board of Trade, its Internet marketing department couldn’t wait to attend their first tradeshow as bona fide members.  Much to their delight, the event was more than they ever expected.

“This was one of the best tradeshows we have attended this year,” said Chief Marketing Manager Martin Wong. “I was pleasantly surprised at the turnout. Last year the show was very tiny and it seems like this year they have really marketed it well…There was a good mix of small businesses, corporations, government organizations, and also the community.”

The organization itself was especially happy to have SmarttNet’s presence.  According to Jason Wong of the Burnaby Board of Trade, “On behalf of the BBOT, it’s been a pleasure having SmartNet as a member this year. Not only were they first-time exhibitors at our most successful Annual Business Creating Business Trade Show ever, they have also become one of our most active and engaged members since joining us in March 2009. SmarttNet is a prime example of a progressive and emerging company in Burnaby’s growing technology industry. We need more businesses like SmartNet.”

The SmarttNet table was the only exhibitor of Web development and e-marketing services and SmarttNet itself is one of the only companies offering Search Engine Optimization (SEO) on the Burnaby Board of Trade.

Live demonstrations of SmarttNet Web sites were being held on a fancy Macintosh computer and, according to Wong, many guests were “shocked” at how easy it is to use a Content Management System (CMS). “We made some good relationships,” continued Wong.  “Lots of people were interested in how we can help them with their rankings [on search engines].” Business was also pleasure at the show, especially when SmarttNet staff took a turn at the Oxygen bar.

“It was really fun being able to try out a fellow member’s product, and at the same time I made new contacts while breathing in fresh oxygen,” recalls Joyce, E-marketing & Media Specialist at SmarttNet.

For more information, or to arrange an interview call 604 473 9700 or e-mail joyce@smartt.com.

Amy, SmarttNet’s Project Manager in the E-marketing Department at the SmarttNet table exhibiting at the Burnaby Board of Trade. Joyce, SmarttNet’s E-marketing & Media Specialist showcasing the fancy screen used to give live demos of SmarttNet’s Web sites using a Content Management System (CMS). Martin, SmarttNet’s Chief Marketing Manager, trying out the oxygen bar at the Burnaby Board of Trade tradeshow. Trying out the oxygen bar and then making a few friends while she’s at it!

As you can see, SmarttNet enjoyed the oxygen bar!