What comes with e-marketing at SmarttNet?
Keyword Research (using tracker technology)
Specialized Keyword Research is a technique used to analyze and test which keywords will draw the most visitors to your site. SmarttNet uses tracking technology tools to conduct keyword research.
Did you know? Keywords are not just adjectives describing your business. They are the words and phrases that people use to find you when doing a search on Google, Yahoo, MSN and other search engines.
Directory Submission
Manual Directory Submission is a common procedure in link building and aiding search engines on their ‘spider crawl’ mission to know when and where your site should appear when a keyword is entered into their database. SmarttNet’s in-house list of high quality directories will ensure advantages to your business SEO efforts.
Did you know? Getting a high page rank involves more than just having the right keywords. One of the foundations of Search Engine Optimization (SEO) is that many other sites are linking to you, and that those sites themselves have quality rankings.
Site Map & Analytics (for tracking) (highly recommended)
Google Sitemap and Analytics Implementation is a service offered to ensure your site is ‘readable’ by Google’s search engine, while also giving insight about where your company is positioned on the Internet. With the right stats in your hands, you’ll be better able to take your business on the pathway to exposure.
Onsite optimization (highly recommended)
Free when SmarttNet develops your Web site and writes its content. 15 pages of optimization are included when you write your own content for a Web site SmarttNet has developed ($25 for each additional page).
Onsite Search Engine Optimization (SEO) will enhance your Web site with special tags, plus interwoven words and phrases that will boost search engine rankings. SmarttNet doesn’t just stop there. The way your actual site is structured is also taken into consideration and SmarttNet will make recommendations based on years of experience and solid facts about what works best for high search engine rankings.
Did you know? Putting too many keywords on your pages can actually harm your SEO efforts? It’s a careful game to play, and the rules about these things are always changing, so that’s why it’s important to have an e-marketer taking care of your SEO.
20 Incoming links
Incoming Links are a necessary component of SEO strategy to ensure your site gains high, retainable credibility with Google’s search algorithm. SmarttNet will get you started on your link-building campaign with 20 new incoming links that will get you noticed and rewarded by the search engine.
Article campaign
Includes 10 professionally written articles
Article Campaigns are a highly successful means of attracting visitors to your site by providing free, well written advice about your industry and distributing them through well-known and effective article hubs.
Google AdWords management
Google Adwords is a pay-per-click advertising method that uses highly specified criteria to reach your market when someone enters a query related to your industry on Google’s search engine. The price of each click is determined by auction (i.e. demand for a particular keyword). These ads are text-based and the way they are written can affect how many clicks you get, and whether those clicks convert to actual sales. SmarttNet, with experience and knowledge of the system, can manage your AdWords campaign, but it can not guarantee results.
Graphical and/or animated advertisement design
Graphical design involves the use of special fonts and images that will make your advertisements stand out on third-party Web sites related to your industry. Sometimes these advertisements can be animated, and other times they are static.
Blog management, recommended once per week.
Blog management by SmarttNet will take care of your Web site updates, whether it be tips for your customers, stories about your industry, or otherwise. SmarttNet has a team of professional writers, so you can be sure you’ll always get well-written, quality articles that your customers will appreciate.
Did you know? Google actually comes to your Web site every once in a while to see if there is any fresh content. If it sees that nothing is happening, eventually it will stop coming! SmarttNet e-marketers recommend updating your Web site AT LEAST once a week, if not more, with substantial new information.
Video creation
Videos are a great way to advertise your Web site, product or service on the Internet. Other times, there may be technical information that your visitors may have trouble understanding. In these cases an instructional, ‘how-to’ video can go a long way in helping others understand things, saving you the time and hassle of having to answer many questions over and over again. SmarttNet videos come in two formats:
Screen capture instructional video $100 per minute of footage.
Documentary-style video and/or green screen shoot (based on consultation).
