Blog

Digital marketers often seek new ways to increase their AdWords ad rank on Google. To do so, marketers have to increase their Quality Score, a number Google uses to measure the relevancy of their ad copy, landing page, and keyword to the search terms.

Converting web visitors into buyers is a primary objective in digital marketing. To do so, digital marketers must develop user-friendly landing pages that allow consumers to easily navigate and find information.

Facebook has pushed back its intended October launch of its video ads due to two reasons: the potential harm of the ads on the user experience and t

Marketing to the millennial generation, or Generation Y, will become increasingly important for businesses.

PayPal has released an update to its Android and iOS apps to foster a more se

Google has launched its Tag Manager for Mobile Apps with its Analytics Services SDK for the Android and iOS platforms.

Samsung’s Galaxy Gear is now here. The wrist-worn gadget has a 1.63-inch AMOLED screen, 800 MHz processor, and 512MB of RAM.

Microsoft’s acquisition of Nokia’s Devices and Services division (D&S) is a part of its strategy to target emer

While Google Analytics has made measuring marketing performance easier, many marketers have difficulty finding the proper metrics or Key Performance Indicators (KPIs) for their marketing initiatives.

Micromax is within reaching distance to become India’s largest smartphone maker. The phone company now only falls behind Samsung, commanding 22% market share in India.