Ellevate - "Take Your Website Into Overdrive"

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2) ??It has a blog AND static pages in it.?? Having a blog is essential for search engine optimization (SEO).?? If you don't update your site AT LEAST once a week, you can expect that the Google meta spiders will stop visiting and will, therefore, stop indexing your site.?? But you don't want a blog to be separate from your Web site.?? Wouldn't it be disappointing if your blog started ranking high but your Web site, which pays the bills, didn't??? The best is to have the blog inside the Web site, which is exactly what WordPress does.?? You can write "posts", which change often, and you can also have static information about your company on "pages". 3) ??It sends out pings. What are pings??? They are search engine optimization friendly notifications that get sent out on the Internet every time you write a blog post.?? They get your page noticed before you even know it! 4) ??It's customizable. This way, your WordPress site doesn't have to look like everyone else's.?? Since its open source, you can make it look the way you want for your branding.?? To make things easier, you can download "themes" from the WordPress site, which are also free.?? For more complicated ventures, there are companies out there that can tailor-make a "theme" the way you want it. 5)??It can do lots and lots of stuff. In plainer terms, it can be as functional as you need it to be.?? There are thousands of "plug-ins" available for free (developed by WordPress volunteers).?? These include shopping carts, image and video galleries, widget changers (for the info on your sidebars), site-map generators and SEO packs that automatically insert meta-tags into the code of your page for Google and other search engines to read.?? The list is endless! 6) It's constantly updated. The people who work on WordPress are always improving the software.?? This means your CMS will stay up-to-date with the latest trends in technology. To see it all in action, visit www.smartt.com and click on the video thumbnail on the right sidebar.