Our experienced brand strategists can help you create a charismatic brand that stands out in the marketplace.
We provide design, development, and support services for your website, e-commerce, and mobile needs.
Take our 12-point Website Self-Assessment and discover how effective your website is.
We use our P.A.C.E (Promote-Analyze-Convert-Engage) model to increase online revenue for our clients.
Take our 17-point Digital Marketing Self-Assessment and discover how you are doing with your online marketing efforts.
ADSL / Cable / Failover ADSL & Cable / Fiber
We provide business-grade Internet connectivity with a dedicated support team to ease your IT headaches.
Shared & Dedicated Hosting / Server Co-location
We offer a wide portfolio of self-managed and fully-managed hosting solutions for your unique needs.
IT assets have emerged as a powerful driver of your business. Now, the challenge is to align your IT with your organization's strategy. Our Strategic IT Consulting can do precisely that, while freeing up valuable internal IT resources to support your staff and wow your customers.
Is your IT infrastructure the most effective capital investment in your organization? It could be. Find out which part of your IT assets needs attention and remove guesswork from your IT planning & infrastructure management. Then, go further and see how you can leverage IT to make your client experience unforgettable.
Identifying which new technology choices to match with your needs is no cake walk. Our digital roadmaps remove IT infrastructure management guesswork, create accountability in your organization and help you track your ROI.
6 Jul 2010
As I talked about in a previous post on the Top 10 Ranking Factors for Google Places, getting valuable local citations is the best way to dominate the rankings for Google's Local Business listings. A citation is where your business name, address and phone number is mentioned (or cited) by another website. Since some Canadian businesses don't have a website, Google is able to crawl any citations in content that mentions a business, even if a website is not linked from that page. However, having an incoming link from a citation source is preferable, as it is likely considered of higher value and the link can refer valuable traffic to your website.When ranking businesses for its local business listings (now called Google Places), Google looks at a variety of factor such as:
After you've taken the time to fully complete your Google local business listing, you should focus on getting quality citations for your business. This is the most effective way to increase your local search rankings on Google Places.
These are the biggest general business listing directories in Canada, listed by their PageRank. Getting a proper citation for your business with an incoming link to your website from these 15 citation sources will provide a solid foundation for ranking on Google's local business listings. If you have found other business citations sources to be valuable, you can add them in the comments at the bottom.
|Better Business Bureau||http://www.bbb.org||8|
|Canada Web Directory||http://www.canadawebdir.com||5|
|Shop In Canada||http://www.shopincanada.com||5|
In addition to the big guys listed above, there are hundreds of smaller directories for Canadian businesses and their websites. However, adding your website to tons of business directories can be a huge waste of time. Most Canadian directories, free or paid, offer little or no help in building your local ranking on Google. In fact, most of these websites get little traffic apart from website promoters adding their own links and they will send you zero traffic. To identify a valuable link, I look for directory listings and websites that actually send decent traffic, if only an occasional trickle of visitors. Search engine algorithms are designed to analyze and mimic how people actually surf the web. As a result, they most highly value links that people are regularly clicking on. For the local market here in Vancouver, I've compiled a list of about 30 decent directories through careful research and tracking, but these links aren't going to make a substantial difference in rankings in a highly competitive local niche. To achieve that, quality natural links are needed.
Even more important than links from directories, Google wants to see natural links to your website from local community websites, blogs and the local media. If you support a local softball team, a community event or a charity, try to get an incoming link from their website. To attract links from local blogs, the best way is to have a regularly updated blog on your business website. From your blog, you can link out to other local bloggers. If your content is useful and you take the time to ask them, many local bloggers will give you a reciprocal link. To get links from local newspapers, websites and publications, send out press releases and respond to article calls. Typical, the best way to get people to talk about your business and link to your website, is to build a relationship with them. When you meet people networking, at tradeshows and in your business community, ask them if they are interested in exchanging links since both your businesses can benefit.
Here are some best practices to keep in mind when doing link building and completing business citation listings: