24 Apr 2014

How to Get Your New Twitter Banner Right

When testing the new Twitter web profile we realized that the 1500x500px banner is cropped quite a lot, depending on the device used to access Twitter.

22 Apr 2014

How to Implement Traditional B2B Marketing Principles in a Digital World

The digital marketing world is tough because the pace of change is relentless. Marketing professionals must read constantly, practice new techniques, and understand how to analyze the results. It’s tempting to think of it as a brave new world because every day brings new challenges, new tools, and innovative new concepts. 

14 Apr 2014

5 Ways Digital Marketing has Affected Traditional Marketing Practices

Marketing professionals have been dealing with major shifts in technologies and communication channels. The pace of change is relentless and whenever Google, Facebook, or some other service announces an innovation, it feels as though they’ve just invalidated everything we only just managed to learn. 

10 Apr 2014

Google Extends “Not Provided” to Adwords, Stops Reporting Paid Search Clicks Query Data

For the past few days, rumors have been going around the search engine marketing industry that Google would stop reporting search query data for paid search clicks, as it has already done for organic queries. Yesterday, Paul Feng, Product Management Director of Adwords, confirmed the rumor on the Ads Developer Blog and explained it was part of Google’s “efforts to keep search secure”.